INTRODUCTION
•Product and service that a customers find a place that have a greater value on the similar offer from a competitor.
•Product and service that a customers find a place that have a greater value on the similar offer from a competitor.
Identifying Competitive Advantage have 3 point which is:
• FIVE FORCE MODEL
• GENERIS STRATEGIES
• BETWEEN BUSINESS PROCESS AND VALUE
CHAIN.
But have a subtopics in each topic:
• FIVE FORCE MODEL
1) Buyer power
when high supplier the buyer have many
choice of whom to buy.
When their low supplier the buyer only
Choices are few.
2) Supplier power
High- buyers have few choices of whom to
Buy from.
Low- when their choices are many
3) Threat
High- there are many alternatives to a
Product or service.
Low- there are few alternatives from which to
Choose.
4) Threat of new entrants
High- when it is easy for new competitors to
Enter a market.
Low- when there are significant entry barriers
to entering a market.
5) Rival among existence competitors
High - when competition is fierce in a market
Low - when competition is more complacent.
• FIVE FORCE MODEL
• GENERIS STRATEGIES
• BETWEEN BUSINESS PROCESS AND VALUE
CHAIN.
But have a subtopics in each topic:
• FIVE FORCE MODEL
1) Buyer power
when high supplier the buyer have many
choice of whom to buy.
When their low supplier the buyer only
Choices are few.
2) Supplier power
High- buyers have few choices of whom to
Buy from.
Low- when their choices are many
3) Threat
High- there are many alternatives to a
Product or service.
Low- there are few alternatives from which to
Choose.
4) Threat of new entrants
High- when it is easy for new competitors to
Enter a market.
Low- when there are significant entry barriers
to entering a market.
5) Rival among existence competitors
High - when competition is fierce in a market
Low - when competition is more complacent.
•THREE GENERICS STRATEGICS
- COST LEADERSHIP
* becoming a low cost producer in the industry allows the company to lower prices to customers.
- Differentiation
* Create competitive advantage by distinguishing their products on one or more features important to their customers.
- Focused strategy
* concentrates on either cost leadership or differentiation.
- COST LEADERSHIP
* becoming a low cost producer in the industry allows the company to lower prices to customers.
- Differentiation
* Create competitive advantage by distinguishing their products on one or more features important to their customers.
- Focused strategy
* concentrates on either cost leadership or differentiation.
•BETWEEN BUSINESS PROCESS AND VALUE CHAIN.
* SUPPLY CHAIN - a chain or series of processes that adds value to product & service for customer .
* Add value to its products and services that support a profit margin for the firm.
* SUPPLY CHAIN - a chain or series of processes that adds value to product & service for customer .
* Add value to its products and services that support a profit margin for the firm.